Donatella Versace is starting a new chapter. On September 21, 2026, the designer and the US retailer Revolve Group confirmed a partnership to create a fashion and beauty business built for younger shoppers. Under the agreement, Versace takes the role of chief creative officer and will set the product direction and the overall identity of the brand. Revolve, in turn, handles the commercial side, including operations, marketing and e-commerce.
The venture will lead with beauty. According to the announcement, cosmetic products are set to arrive first, and a fashion range is planned to follow once the label finds its footing. The companies have not yet revealed a name for the brand, and they have not given a firm date for when the first products will reach customers. That leaves the exact shape of the range, from color cosmetics to other categories, still to be confirmed.
Revolve has built its business around Millennial and Gen Z consumers, and it is known for spending heavily on digital marketing and for working closely with online personalities and influencers. Those same channels are likely to shape how the new line is introduced and sold. The initial rollout is planned for the United States, Latin America, Asia and the Middle East, a spread that points to an online-first approach rather than one built on physical stores.
For Versace, the project is her first major independent creative venture since stepping back from her long-running role at the fashion house that carries her family name. It gives her a platform of her own, separate from that label, and pairs her with a partner whose strength is reaching shoppers directly through the internet. The arrangement lets her focus on creative decisions while Revolve carries the retail machinery.
For Revolve, the deal marks a deeper move into ventures led by established names in fashion and beauty. The retailer presented the collaboration as the opening of a new era for both parties, with a shared aim of connecting with a younger, style-conscious audience across several regions. More information, including the brand name and the first products, is expected as the launch draws nearer. Until then, the partnership stands as one of the more closely watched pairings of the season.
