Brunello Cucinelli has raised its revenue growth forecast for 2026 to 12 per cent at constant exchange rates, up from its earlier guidance of 10 to 11 per cent. The Italian luxury group reported revenue of 1.12 billion euros for the first nine months of the year. That was 13.3 per cent higher at constant rates and 10.2 per cent higher at current rates.
The third quarter kept up the pace. Revenue for the three months to the end of September reached 374.2 million euros, an increase of 13.5 per cent at constant exchange rates. The company’s own stores did most of the work. Retail sales came to 741.0 million euros over nine months, up 19 per cent, with growth of 17 per cent in the third quarter and double-digit gains in every region. Wholesale grew more slowly, rising 4 per cent to 382.6 million euros, although the third quarter improved to 7 per cent.
The Americas were the group’s largest region, with revenue of 418.3 million euros, up 20 per cent at constant rates and 37.2 per cent of the total. Europe brought in 393.9 million euros, an increase of 7 per cent and 35.1 per cent of sales. Asia contributed 311.4 million euros, up 14 per cent, and posted double-digit growth in every quarter. China was singled out as one of the main drivers in the region, while Japan and South Korea also did well, mainly thanks to local customers. The Middle East was stable in the third quarter despite the usual summer lull and fewer international tourists.
Brunello Cucinelli, the group’s executive chairman and creative director, said the brand’s global image reflects what the company has always aimed for, which he described as absolute luxury without a logo. He added that the brand’s awareness is not mass awareness, and that family control lets the company plan further ahead. He also said management was pleased with the online store since the launch of a new website, with more customers visiting shops after browsing and choosing products online.
The results follow a series of investments in the store network. In the second half of 2025, the company moved its Paris flagship on rue Saint-Honoré and its Los Angeles flagship on Rodeo Drive, and enlarged its store on Bond Street in London. The company credited its new website, built on a platform it calls Callimacus, with steering more shoppers into its boutiques. The new forecast puts the cashmere specialist on course for double-digit growth for the full year, with retail and the Americas leading the way.
