Gracie Abrams has become the latest A-lister to join Chanel’s star-studded fragrance legacy, following in the footsteps of Margot Robbie and Nicole Kidman with her new ambassadorship. The Grammy-nominated singer was announced as the face of the brand’s new fragrance, Chanel Coco Mademoiselle Crush Absolu, a partnership that feels especially fitting given her longstanding relationship with the French fashion house.
From the Oscars to the front row at Paris Fashion Week, Abrams has consistently worn Chanel’s iconic tweeds and custom creations throughout her rise to fame. Stepping into the house’s celebrated fragrance portfolio is not only a natural evolution of that relationship but also cements her status as one of the music industry’s most sought-after beauty icons.
We caught up with Abrams exclusively from her Los Angeles home, where the 26-year-old is enjoying a well-earned break from a whirlwind schedule of red carpets, tour dates and television appearances. Here she opens up about her blossoming relationship with the Coco Mademoiselle franchise, the fragrances she quietly borrows from her boyfriend’s collection, and the soundtrack powering her pop-star summer.
On joining the legacy of Chanel
“It’s such an honour, really. Having grown up seeing Chanel beauty campaigns plastered all over the city, there’s no mistaking how iconic their mark is on this industry. They shape what different versions of femininity and womanhood can look like. I felt very, very grateful for the opportunity to try to bring myself to that and to just witness their process, because it’s a gorgeous operation.”
On fragrance on the road
“Fragrance can be so immediately grounding that mostly for on tour, it’s been candles for me. I’ve been like, ‘Oh, my mum typically has this one burning,’ so I’ll steal it and bring it on the bus sometimes.”
On embracing the identity of Coco Mademoiselle
“The thing I’ve loved about this particular fragrance is that I haven’t been on tour since we shot this campaign. There’s a kind of synchronicity in embodying this character, whose qualities I personally admire so much, while also being in a ‘down period’ and not being on the road. That sort of triggered my imagination. It got me really excited thinking that when I use this fragrance on tour, it will immediately bring me back to that freedom, that self-confidence and agency. I’m very excited to get back on the road so I can implement this as a reminder of self.”
On the person she shares scent with
“My boyfriend for sure. I will steal his whenever we’re apart. Sometimes I’ll just take it.”
On her life in notes
“I feel like, vibe-wise, [I’m] something more floral. We’re coming out of hibernation, finally, and I’m very moved by the sun in Los Angeles. I think moving away from it, you really appreciate what it gives you in your soul when you’re back. Spring is my favourite. That kind of rebirth and re-emerging, and so I suppose there’s lots that I’m stepping into right now that feels like a blossoming.”
On building a world around music
“I think it is inherently world-building when you’re writing a story, period, especially a collection of songs. I think that you want to, as best you can, for yourself and then hopefully for others, create something that feels cohesive. I feel like my favourite albums are ones where you know from one song to the next that they are connected to each other. Do you know what I mean? I love it when somebody’s identity is really immediately felt in their work.”
On her summer power playlist
“There were really prominent SZA summers in LA for me, but I’ve been listening to lots of older Benny Goodman Trio and lots of Ella Fitzgerald these days. That’s sort of how I’ve been starting my days, and that’s felt really nice.”
On creating joy on stage
“I think it is, truthfully, in reaction to the crowds. Real life doesn’t stop when you’re on tour, so there are sometimes days where you feel really primed to get on stage, and there are other days where you’re like, if we didn’t have a show tonight, the last thing I would do is open my mouth and speak to anyone, let alone sing to a room of people I technically do not know.
That being said, what I try to always do is drop into myself enough to just be receptive to the energy of the people that are giving it everything on the other end. It’s really infectious, and regardless of whatever I may have been carrying, you do your best to check it out at the door.
What’s also so lucky about music is that I don’t think my audience is asking me to pretend to be happy when I’m not. I can’t help it. Even if I’m at my lowest, if I’m faced with a room of people that are generous enough to care and who have also connected with my music for sincere reasons, my heart breaks open and I want to embrace every single one of them. So the joy is realer than anything I know, and a result of their giving nature.”
The fragrance, Chanel Coco Mademoiselle Crush Absolu, becomes available on August 19, 2026.
